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WSM Williams-Sonoma, Inc.
Insider figures are trailing 90 days, open-market Form 4 only. Institutional figures are the latest reported quarter. These windows are not simultaneous.
-$16.5M net selling - trailing 90 days
0 buyers - 4 unique sellers
Historical context: most recent complete month (2026-09) is the 19th percentile of this ticker's monthly net P/S flow over 24 complete months. Lower percentiles are more selling; higher are more buying. P10–P90: -$9.5M to $0.
5 accumulating - 8 trimming - 0 unchanged
13 comparable institutions - Q2 2026
open-market Form 4 only - grants, exercises, tax withholding excluded. ~ derived from SEC-reported shares x price.
Who is responsible
| Insider | Role | Net activity | Rows |
|---|---|---|---|
| ALBER LAURA | PRESIDENT & CEO | -~$7.7M | 5 |
| ALBER LAURA | PRESIDENT & CEO | -~$7.7M | 5 |
| Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | -~$0.7M | 8 |
| Yearout Karalyn | EVP CHIEF TALENT OFFICER | -~$0.4M | 2 |
Transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| September 16, 2026 | ALBER LAURA | PRESIDENT & CEO | 5 reported sale rows | 35000 | — | ~$7.7M |
| September 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -2382 | 222.86 | ~$0.5M |
| September 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -4710 | 219.17 | ~$1.0M |
| September 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -8568 | 220.48 | ~$1.9M |
| September 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -7734 | 221.18 | ~$1.7M |
| September 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -11606 | 222.24 | ~$2.6M |
| September 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 8 reported sale rows | 3045 | — | ~$0.7M |
| September 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -585 | 217.39 | ~$0.1M |
| September 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -403 | 218.12 | ~$88K |
| September 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -202 | 219.19 | ~$44K |
| September 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -362 | 220.56 | ~$80K |
| September 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -420 | 221.63 | ~$93K |
| September 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -635 | 222.53 | ~$0.1M |
| September 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -186 | 223.83 | ~$42K |
| September 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -252 | 224.42 | ~$57K |
| August 7, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -522 | 246.39 | ~$0.1M |
| August 4, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -1000 | 250 | ~$0.3M |
| July 15, 2026 | ALBER LAURA | PRESIDENT & CEO | 5 reported sale rows | 35000 | — | ~$7.7M |
| July 15, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -8553 | 220.02 | ~$1.9M |
| July 15, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -3363 | 222.74 | ~$0.7M |
| July 15, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -16894 | 222.05 | ~$3.8M |
| July 15, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -5190 | 220.92 | ~$1.1M |
| July 15, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -1000 | 219.1 | ~$0.2M |
| June 15, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -1112 | 228.49 | ~$0.3M |
| June 8, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -522 | 203.07 | ~$0.1M |
| May 27, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -15000 | 200 | ~$3.0M |
| May 14, 2026 | ALBER LAURA | PRESIDENT & CEO | 4 reported sale rows | 20000 | — | ~$3.5M |
| May 14, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -400 | 174.57 | ~$70K |
| May 14, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -7302 | 171.93 | ~$1.3M |
| May 14, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -2609 | 173.78 | ~$0.5M |
| May 14, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -9689 | 172.72 | ~$1.7M |
| April 17, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -15000 | 200 | ~$3.0M |
| April 8, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | 2 reported sale rows | 2267 | — | ~$0.4M |
| April 8, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -750 | 191.69 | ~$0.1M |
| April 8, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -1517 | 192.88 | ~$0.3M |
| April 8, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 7 reported sale rows | 1419 | — | ~$0.3M |
| April 8, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -50 | 190.45 | ~$10K |
| April 8, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -191 | 188.79 | ~$36K |
| April 8, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -666 | 188.04 | ~$0.1M |
| April 8, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -340 | 187.11 | ~$64K |
| April 8, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -32 | 193.23 | ~$6K |
| April 8, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -24 | 192.29 | ~$5K |
| April 8, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -116 | 191.2 | ~$22K |
| March 26, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 5 reported sale rows | 32684 | — | ~$5.9M |
| March 26, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1106 | 183.11 | ~$0.2M |
| March 26, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -3800 | 182.15 | ~$0.7M |
| March 26, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -4114 | 181.22 | ~$0.7M |
| March 26, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -21915 | 180.24 | ~$3.9M |
| March 26, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1749 | 179.37 | ~$0.3M |
| March 16, 2026 | ALBER LAURA | PRESIDENT & CEO | 5 reported sale rows | 20000 | — | ~$3.7M |
| March 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -5162 | 181.66 | ~$0.9M |
| March 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -7926 | 182.61 | ~$1.4M |
| March 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -1799 | 183.7 | ~$0.3M |
| March 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -3822 | 184.65 | ~$0.7M |
| March 16, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -1291 | 185.54 | ~$0.2M |
| January 15, 2026 | ALBER LAURA | PRESIDENT & CEO | 4 reported sale rows | 35000 | — | ~$7.3M |
| January 15, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -11699 | 207.85 | ~$2.4M |
| January 15, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -7731 | 205.91 | ~$1.6M |
| January 15, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -5822 | 206.84 | ~$1.2M |
| January 15, 2026 | ALBER LAURA | PRESIDENT & CEO | S | -9748 | 208.33 | ~$2.0M |
| January 14, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -767 | 205.16 | ~$0.2M |
| November 26, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -12161 | 181.07 | ~$2.2M |
| November 25, 2025 | ALBER LAURA | PRESIDENT & CEO | 5 reported sale rows | 17839 | — | ~$3.2M |
| November 25, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -9260 | 180.52 | ~$1.7M |
| November 25, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -253 | 179.21 | ~$45K |
| November 25, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -5194 | 175.6 | ~$0.9M |
| November 25, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -1456 | 176.53 | ~$0.3M |
| November 25, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -1676 | 178.05 | ~$0.3M |
| September 24, 2025 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -3500 | 198.79 | ~$0.7M |
| September 18, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 4 reported sale rows | 3153 | — | ~$0.6M |
| September 18, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1139 | 199.52 | ~$0.2M |
| September 18, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1558 | 198.9 | ~$0.3M |
| September 18, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -134 | 197.64 | ~$26K |
| September 18, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -322 | 196.67 | ~$63K |
| September 15, 2025 | ALBER LAURA | PRESIDENT & CEO | 6 reported sale rows | 90000 | — | ~$18.0M |
| September 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -5667 | 198.9 | ~$1.1M |
| September 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -1062 | 196.81 | ~$0.2M |
| September 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -1318 | 197.59 | ~$0.3M |
| September 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -49569 | 200.02 | ~$9.9M |
| September 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -32278 | 200.83 | ~$6.5M |
| September 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -106 | 201.32 | ~$21K |
| September 8, 2025 | King David Randolph | EVP GENERAL COUNSEL | S | -17500 | 203.6 | ~$3.6M |
| July 15, 2025 | ALBER LAURA | PRESIDENT & CEO | 6 reported sale rows | 30000 | — | ~$5.0M |
| July 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -3898 | 170.94 | ~$0.7M |
| July 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -4475 | 165.8 | ~$0.7M |
| July 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -6291 | 166.86 | ~$1.0M |
| July 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -4736 | 167.71 | ~$0.8M |
| July 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -6606 | 168.9 | ~$1.1M |
| July 15, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -3994 | 169.62 | ~$0.7M |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 9 reported sale rows | 4000 | — | ~$0.7M |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -739 | 169.18 | ~$0.1M |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1634 | 169.79 | ~$0.3M |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -282 | 170.91 | ~$48K |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -325 | 172.03 | ~$56K |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -48 | 163.16 | ~$8K |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -250 | 164.59 | ~$41K |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -144 | 165.46 | ~$24K |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -327 | 166.48 | ~$54K |
| July 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -251 | 167.49 | ~$42K |
| June 2, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 6 reported sale rows | 4000 | — | ~$0.6M |
| June 2, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -678 | 155.94 | ~$0.1M |
| June 2, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1744 | 157.92 | ~$0.3M |
| June 2, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -256 | 158.75 | ~$41K |
| June 2, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -24 | 159.46 | ~$4K |
| June 2, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -332 | 154.91 | ~$51K |
| June 2, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -966 | 156.74 | ~$0.2M |
| May 29, 2025 | ALBER LAURA | PRESIDENT & CEO | 4 reported sale rows | 30000 | — | ~$4.9M |
| May 29, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -3869 | 164.87 | ~$0.6M |
| May 29, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -7449 | 165.85 | ~$1.2M |
| May 29, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -3201 | 162.62 | ~$0.5M |
| May 29, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -15481 | 163.82 | ~$2.5M |
| May 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 3 reported sale rows | 4000 | — | ~$0.6M |
| May 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1102 | 157.17 | ~$0.2M |
| May 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -2237 | 156.21 | ~$0.3M |
| May 1, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -661 | 158.08 | ~$0.1M |
| April 22, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 4 reported sale rows | 915 | — | ~$0.1M |
| April 22, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -215 | 140.41 | ~$30K |
| April 22, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -467 | 141.68 | ~$66K |
| April 22, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -125 | 142.13 | ~$18K |
| April 22, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -108 | 143.78 | ~$16K |
| April 9, 2025 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | 4 reported sale rows | 8000 | — | ~$1.2M |
| April 9, 2025 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -3000 | 150.39 | ~$0.5M |
| April 9, 2025 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -2682 | 152.49 | ~$0.4M |
| April 9, 2025 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -1718 | 151.36 | ~$0.3M |
| April 9, 2025 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | S | -600 | 153.43 | ~$92K |
| March 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 5 reported sale rows | 36312 | — | ~$6.0M |
| March 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1257 | 167.38 | ~$0.2M |
| March 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1835 | 163.3 | ~$0.3M |
| March 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -6368 | 164.85 | ~$1.0M |
| March 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -14322 | 165.76 | ~$2.4M |
| March 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -12530 | 166.52 | ~$2.1M |
| March 27, 2025 | ALBER LAURA | PRESIDENT & CEO | 5 reported sale rows | 30000 | — | ~$5.0M |
| March 27, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -4817 | 163.78 | ~$0.8M |
| March 27, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -1734 | 164.68 | ~$0.3M |
| March 27, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -10056 | 165.76 | ~$1.7M |
| March 27, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -11532 | 166.53 | ~$1.9M |
| March 27, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -1861 | 167.42 | ~$0.3M |
| February 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 4 reported sale rows | 1408 | — | ~$0.3M |
| February 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -553 | 195.39 | ~$0.1M |
| February 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -167 | 196.27 | ~$33K |
| February 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -443 | 192.36 | ~$85K |
| February 27, 2025 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -245 | 194.12 | ~$48K |
| January 21, 2025 | ALBER LAURA | PRESIDENT & CEO | 5 reported sale rows | 45000 | — | ~$9.3M |
| January 21, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -2206 | 209.71 | ~$0.5M |
| January 21, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -82 | 210.31 | ~$17K |
| January 21, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -12183 | 208.63 | ~$2.5M |
| January 21, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -19616 | 207.65 | ~$4.1M |
| January 21, 2025 | ALBER LAURA | PRESIDENT & CEO | S | -10913 | 206.58 | ~$2.3M |
| December 2, 2024 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 4 reported sale rows | 3160 | — | ~$0.6M |
| December 2, 2024 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -100 | 178.75 | ~$18K |
| December 2, 2024 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1688 | 178.01 | ~$0.3M |
| December 2, 2024 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -1001 | 177.2 | ~$0.2M |
| December 2, 2024 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | S | -371 | 174.74 | ~$65K |
| November 15, 2024 | ALBER LAURA | PRESIDENT & CEO | 3 reported sale rows | 40000 | — | ~$5.2M |
| November 15, 2024 | ALBER LAURA | PRESIDENT & CEO | S | -78 | 131.45 | ~$10K |
| November 15, 2024 | ALBER LAURA | PRESIDENT & CEO | S | -23605 | 130.81 | ~$3.1M |
| November 15, 2024 | ALBER LAURA | PRESIDENT & CEO | S | -16317 | 130.02 | ~$2.1M |
| September 16, 2024 | ALBER LAURA | PRESIDENT & CEO | 4 reported sale rows | 40000 | — | ~$5.8M |
| September 16, 2024 | ALBER LAURA | PRESIDENT & CEO | S | -4755 | 146.59 | ~$0.7M |
| September 16, 2024 | ALBER LAURA | PRESIDENT & CEO | S | -19385 | 144.98 | ~$2.8M |
| September 16, 2024 | ALBER LAURA | PRESIDENT & CEO | S | -5095 | 143.92 | ~$0.7M |
| September 16, 2024 | ALBER LAURA | PRESIDENT & CEO | S | -10765 | 145.83 | ~$1.6M |