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ULTA Ulta Beauty, Inc. Common Stock
Insider figures are trailing 90 days, open-market Form 4 only. Institutional figures are the latest reported quarter. These windows are not simultaneous.
-$1.4M net selling - trailing 90 days
0 buyers - 2 unique sellers
Historical context: most recent complete month (2026-09) is the 2nd percentile of this ticker's monthly net P/S flow over 24 complete months. Lower percentiles are more selling; higher are more buying. P10–P90: -$258K to $0.
Institutional activity: not available - insufficient comparable institutions for the latest complete quarter.
open-market Form 4 only - grants, exercises, tax withholding excluded. ~ derived from SEC-reported shares x price.
Institutional activity: not available - insufficient comparable institutions for the latest complete quarter.
Who is responsible
| Insider | Role | Net activity | Rows |
|---|---|---|---|
| Steelman Kecia | President and CEO | -~$1.1M | 1 |
| Nagler Lorna | — | -~$0.3M | 1 |
Transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| September 17, 2026 | Steelman Kecia | President and CEO | S | -2000 | 545.8828 | ~$1.1M |
| September 11, 2026 | Nagler Lorna | — | S | -600 | 537.3126 | ~$0.3M |
| June 15, 2026 | MRKONIC GEORGE R JR | — | S | -383 | 475.84 | ~$0.2M |
| April 7, 2026 | MRKONIC GEORGE R JR | — | S | -452 | 539.29 | ~$0.2M |
| September 4, 2025 | Smith Mike C. | — | S | -500 | 528.43 | ~$0.3M |
| April 1, 2025 | Caro Jodi J | GC, Chief Risk & Compl. Ofc. | S | -902 | 369.162 | ~$0.3M |
| March 20, 2025 | Steelman Kecia | President and CEO | P | 1440 | 346.8945 | ~$0.5M |