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NOW SERVICENOW, INC.

Insider figures are trailing 90 days, open-market Form 4 only. Institutional figures are the latest reported quarter. These windows are not simultaneous.

-$1.9M net selling - trailing 90 days

0 buyers - 3 unique sellers

Historical context: most recent complete month (2026-08) is the 24th percentile of this ticker's monthly net P/S flow over 23 complete months (limited history). Lower percentiles are more selling; higher are more buying.

7 accumulating - 8 trimming - 0 unchanged

15 comparable institutions - Q2 2026

open-market Form 4 only - grants, exercises, tax withholding excluded. ~ derived from SEC-reported shares x price.

Insider net $ (monthly)open-market Form 4 only - grants, exercises, tax withholding excluded$50.0M$25.0M$0-$25.0M-$50.0M2024-10 -$327K2024-11 -$42.0M2024-12 $02025-01 -$482K2025-02 -$34.9M2025-03 $02025-04 -$1.6M2025-05 -$6.1M2025-06 -$534K2025-07 -$1.3M2025-08 -$15.6M2025-09 $02025-10 $02025-11 -$2.6M2025-12 -$353K2026-01 $02026-02 $1.3M2026-03 $02026-04 -$800K2026-05 -$1.9M2026-06 $02026-07 $02026-08 -$1.9MInstitutional shares (majority-gated quarters)500.0M250.0M02025-Q4 353.2M sh2026-Q1 255.1M sh2026-Q2 247.8M shOct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Aug 26Q4 2025Q1 2026Q2 2026~ derived from SEC-reported shares x price. Hatched: excluded (implausible price) or unpriced.

Who is responsible

Insider Role Net activity Rows
Canney Jacqueline P Chief People & AI Enblmt. Off. -~$1.1M 1
Chamberlain Paul Edward -~$0.6M 2
Fipps Paul President, Global Customer Ops -~$0.3M 1

Transactions

Date Insider Role Type Shares Price Value
8/31/2026 Fipps Paul President, Global Customer Ops S -2034 147.8747 ~$0.3M
8/28/2026 Canney Jacqueline P Chief People & AI Enblmt. Off. S -7847 138 ~$1.1M
8/27/2026 Chamberlain Paul Edward S -2700 135.5004 ~$0.4M
8/13/2026 Chamberlain Paul Edward S -1500 125.6 ~$0.2M
5/28/2026 Briggs Teresa S -1595 108.7 ~$0.2M
5/18/2026 Fipps Paul President, Global Customer Ops S -1048 98.51 ~$0.1M
5/14/2026 Sands Anita M S -16445 90.143 ~$1.5M
5/14/2026 Chamberlain Paul Edward S -1500 87.23 ~$0.1M
5/8/2026 Fipps Paul President, Global Customer Ops S -151 90.47 ~$14K
4/24/2026 Canney Jacqueline P Chief People & AI Enblmt. Off. S -8927 89.601 ~$0.8M
2/27/2026 McDermott William R Chairman & CEO 2 reported purchase rows 28682 ~$3.0M
2/23/2026 Fipps Paul President, Global Customer Ops S -3696 101.77 ~$0.4M
2/18/2026 Fipps Paul President, Global Customer Ops S -9641 105.93 ~$1.0M
2/13/2026 McBride Kevin Thomas Principal Accounting Officer S -1400 105.71 ~$0.1M
2/12/2026 Chamberlain Paul Edward S -1500 101.17 ~$0.2M
12/5/2025 Mastantuono Gina President and CFO S -415 850 ~$0.4M
11/28/2025 Mastantuono Gina President and CFO S -417 808 ~$0.3M
11/28/2025 Jackson Lawrence S -265 810.22 ~$0.2M
11/28/2025 Chamberlain Paul Edward S -300 808 ~$0.2M
11/18/2025 ELMER RUSSELL S General Counsel S -81 827.08 ~$67K
11/18/2025 Fipps Paul President, Global Customer Ops S -305 817.55 ~$0.2M
11/18/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -94 827.08 ~$78K
11/18/2025 Tzitzon Nicholas Vice Chairman S -522 827.08 ~$0.4M
11/17/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -145 846.92 ~$0.1M
11/17/2025 ELMER RUSSELL S General Counsel S -110 846.92 ~$93K
11/14/2025 McBride Kevin Thomas Principal Accounting Officer S -280 842.48 ~$0.2M
11/13/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -66 852.38 ~$56K
11/13/2025 ELMER RUSSELL S General Counsel S -62 852.38 ~$53K
11/10/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -257 863.86 ~$0.2M
11/10/2025 ELMER RUSSELL S General Counsel S -191 863.86 ~$0.2M
8/29/2025 Sands Anita M 6 reported sale rows 1097 ~$1.0M
8/28/2025 McDermott William R Chairman & CEO 18 reported sale rows 5325 ~$4.9M
8/20/2025 ELMER RUSSELL S General Counsel S -1698 884.26 ~$1.5M
8/20/2025 Fipps Paul President, Global Customer Ops S -1452.424 895.055 ~$1.3M
8/19/2025 McDermott William R Chairman & CEO S -1585 900.001 ~$1.4M
8/18/2025 Tzitzon Nicholas Vice Chairman S -1719 866.45 ~$1.5M
8/18/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -1562 866.45 ~$1.4M
8/18/2025 Mastantuono Gina President and CFO S -1762 866.45 ~$1.5M
8/15/2025 McBride Kevin Thomas Principal Accounting Officer S -280 851.77 ~$0.2M
8/14/2025 Chamberlain Paul Edward S -300 860 ~$0.3M
8/13/2025 Mastantuono Gina President and CFO S -84 860.57 ~$72K
8/13/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -67 860.57 ~$58K
8/8/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -257 878.39 ~$0.2M
8/8/2025 Mastantuono Gina President and CFO S -292 878.39 ~$0.3M
7/29/2025 Jackson Lawrence 2 reported sale rows 757 ~$0.7M
7/16/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -354 965.06 ~$0.3M
7/3/2025 Sands Anita M S -239 1050 ~$0.3M
6/3/2025 McBride Kevin Thomas Principal Accounting Officer S -280 1011.82 ~$0.3M
6/2/2025 Sands Anita M S -248 1009.14 ~$0.3M
5/30/2025 McDermott William R Chairman & CEO 8 reported sale rows 2050 ~$2.1M
5/30/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -145 1020 ~$0.1M
5/30/2025 Tzitzon Nicholas Vice Chairman S -1171 1020 ~$1.2M
5/27/2025 Briggs Teresa S -214 1013.61 ~$0.2M
5/27/2025 Sands Anita M S -428 1013.61 ~$0.4M
5/23/2025 LUDDY FREDERIC B S -428 1000 ~$0.4M
5/19/2025 Mastantuono Gina President and CFO S -118 1030.25 ~$0.1M
5/19/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -94 1030.25 ~$97K
5/19/2025 ELMER RUSSELL S General Counsel S -81 1030.25 ~$83K
5/15/2025 Chamberlain Paul Edward S -300 1034.42 ~$0.3M
5/13/2025 ELMER RUSSELL S General Counsel S -62 1023 ~$63K
5/13/2025 Mastantuono Gina President and CFO S -84 1023 ~$86K
5/13/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -66 1023 ~$68K
5/8/2025 Mastantuono Gina President and CFO S -292 985 ~$0.3M
5/8/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -257 985 ~$0.3M
5/8/2025 ELMER RUSSELL S General Counsel S -191 985 ~$0.2M
4/28/2025 Chadwick Jonathan S -770 931.625 ~$0.7M
4/25/2025 Black Deborah S -598 940.225 ~$0.6M
4/16/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. S -354 804.61 ~$0.3M
2/27/2025 Black Deborah S -58 943.55 ~$55K
2/25/2025 Tzitzon Nicholas Vice Chairman S -2945 923.72 ~$2.7M
2/21/2025 Mastantuono Gina President and CFO S -4442 964.7 ~$4.3M
2/19/2025 Smith Paul John Pres., Global Cust.& Field Ops 6 reported sale rows 1020 ~$1.0M
2/18/2025 Canney Jacqueline P Chief People & AI Enblmt. Off. 2 reported sale rows 1088 ~$1.1M
2/18/2025 McDermott William R Chairman & CEO 2 reported sale rows 384 ~$0.4M
2/18/2025 Smith Paul John Pres., Global Cust.& Field Ops S -2404 980.047 ~$2.4M
2/18/2025 ELMER RUSSELL S General Counsel 2 reported sale rows 1023 ~$1.0M
2/14/2025 Smith Paul John Pres., Global Cust.& Field Ops 8 reported sale rows 1092 ~$1.1M
2/13/2025 McDermott William R Chairman & CEO 10 reported sale rows 6481 ~$6.4M
2/13/2025 Chamberlain Paul Edward S -300 982.4 ~$0.3M
2/13/2025 ELMER RUSSELL S General Counsel 2 reported sale rows 1658 ~$1.6M
2/13/2025 Smith Paul John Chief Commercial Officer S -2880 977.63 ~$2.8M
2/13/2025 McBride Kevin Thomas Principal Accounting Officer S -100 982.4 ~$98K
2/13/2025 Canney Jacqueline P Chief People Officer 2 reported sale rows 1540 ~$1.5M
2/11/2025 Smith Paul John Chief Commercial Officer S -454 1015 ~$0.5M
2/11/2025 Quinlan Larry 8 reported sale rows 361 ~$0.4M
2/10/2025 Smith Paul John Chief Commercial Officer S -417 1024.816 ~$0.4M
2/10/2025 McDermott William R Chairman & CEO 5 reported sale rows 1063 ~$1.1M
2/10/2025 Canney Jacqueline P Chief People Officer S -292 1017.55 ~$0.3M
2/10/2025 ELMER RUSSELL S General Counsel S -336 1017.55 ~$0.3M
2/7/2025 MILLER JEFFREY A S -2282 1030.64 ~$2.4M
2/4/2025 Quinlan Larry S -415 1007.406 ~$0.4M
2/3/2025 ELMER RUSSELL S General Counsel S -2511 1012.09 ~$2.5M
1/16/2025 Canney Jacqueline P Chief People Officer S -455 1058.54 ~$0.5M
11/29/2024 Chamberlain Paul Edward S -300 1047.95 ~$0.3M
11/25/2024 Sands Anita M S -2229 1064.6 ~$2.4M
11/25/2024 Tzitzon Nicholas Chief Strat & Corp Affairs Ofc S -313 1064.6 ~$0.3M
11/19/2024 McDermott William R Chairman & CEO 2 reported sale rows 24567 ~$24.5M
11/19/2024 Smith Paul John Chief Commercial Officer S -89 997.67 ~$89K
11/18/2024 ELMER RUSSELL S General Counsel S -81 1016.54 ~$82K
11/18/2024 Canney Jacqueline P Chief People Officer S -94 1016.54 ~$96K
11/18/2024 Smith Paul John Chief Commercial Officer S -211 1014.362 ~$0.2M
11/15/2024 McBride Kevin Thomas Principal Accounting Officer S -100 1023.97 ~$0.1M
11/15/2024 ELMER RUSSELL S General Counsel S -1867 1023.97 ~$1.9M
11/14/2024 Smith Paul John Chief Commercial Officer S -52 1049.66 ~$55K
11/13/2024 Smith Paul John Chief Commercial Officer S -124 1049.353 ~$0.1M
11/13/2024 Canney Jacqueline P Chief People Officer S -66 1048.29 ~$69K
11/12/2024 Smith Paul John Chief Commercial Officer 14 reported sale rows 4841 ~$5.0M
11/8/2024 Canney Jacqueline P Chief People Officer S -76 1010.94 ~$77K
11/8/2024 Smith Paul John Chief Commercial Officer S -192 1012.718 ~$0.2M
11/7/2024 MILLER JEFFREY A S -2879 1019.12 ~$2.9M
11/4/2024 Mastantuono Gina Chief Financial Officer S -3667 958.405 ~$3.5M
10/16/2024 Canney Jacqueline P Chief People Officer S -353 924.96 ~$0.3M