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DIS The Walt Disney Company
Insider figures are trailing 90 days, open-market Form 4 only. Institutional figures are the latest reported quarter. These windows are not simultaneous.
-$1.5M net selling - trailing 90 days
0 buyers - 2 unique sellers
Historical context: most recent complete month (2026-09) is the 15th percentile of this ticker's monthly net P/S flow over 24 complete months. Lower percentiles are more selling; higher are more buying. P10–P90: -$677K to $0.
Institutional activity: not available - insufficient comparable institutions for the latest complete quarter.
open-market Form 4 only - grants, exercises, tax withholding excluded. ~ derived from SEC-reported shares x price.
Institutional activity: not available - insufficient comparable institutions for the latest complete quarter.
Who is responsible
| Insider | Role | Net activity | Rows |
|---|---|---|---|
| WOODFORD BRENT | EVP, Control, Fin Plan & Tax | -~$1.1M | 2 |
| Roeder Paul M | Sr EVP and Chief Comm Officer | -~$0.4M | 1 |
Transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| September 1, 2026 | WOODFORD BRENT | EVP, Control, Fin Plan & Tax | S | -3618 | 107.13 | ~$0.4M |
| August 19, 2026 | Roeder Paul M | Sr EVP and Chief Comm Officer | S | -3596 | 106.32 | ~$0.4M |
| August 14, 2026 | WOODFORD BRENT | EVP, Control, Fin Plan & Tax | S | -7238 | 105.31 | ~$0.8M |
| February 12, 2026 | Chang Amy | — | P | 916 | 107.85 | ~$99K |
| January 22, 2026 | Coleman Sonia L | Sr. EVP & Chief People Officer | S | -2473 | 114 | ~$0.3M |
| December 24, 2025 | Coleman Sonia L | Sr. EVP & Chief People Officer | S | -2431 | 114 | ~$0.3M |
| December 12, 2025 | GORMAN JAMES P | — | P | 18000 | 111.8857 | ~$2.0M |
| August 25, 2025 | Coleman Sonia L | Sr. EVP and Chief HR Officer | S | -1971 | 118.57 | ~$0.2M |
| May 13, 2025 | WOODFORD BRENT | EVP, Control, Fin Plan & Tax | S | -1000 | 110.845 | ~$0.1M |
| January 22, 2025 | Coleman Sonia L | Sr. EVP and Chief HR Officer | S | -689 | 108.76 | ~$75K |
| December 17, 2024 | Coleman Sonia L | Sr. EVP and Chief HR Officer | S | -3078 | 111.36 | ~$0.3M |
| December 11, 2024 | WOODFORD BRENT | EVP, Control, Fin Plan & Tax | S | -4000 | 114.49 | ~$0.5M |
| November 22, 2024 | IGER ROBERT A | Chief Executive Officer | 2 reported sale rows | 372412 | — | ~$42.7M |
| November 22, 2024 | IGER ROBERT A | Chief Executive Officer | S | -69080 | 114.9339 | ~$7.9M |
| November 22, 2024 | IGER ROBERT A | Chief Executive Officer | S | -303332 | 114.4867 | ~$34.7M |
| November 20, 2024 | WOODFORD BRENT | EVP, Control, Fin Plan & Tax | S | -5000 | 113.6202 | ~$0.6M |
| November 11, 2024 | Coleman Sonia L | Sr. EVP and Chief HR Officer | S | -2798 | 99.99 | ~$0.3M |