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CRM Salesforce, Inc.

Insider figures are trailing 90 days, open-market Form 4 only. Institutional figures are the latest reported quarter. These windows are not simultaneous.

-$173K net selling - trailing 90 days

1 buyers - 1 unique sellers

Historical context: most recent complete month (2026-09) is the 65th percentile of this ticker's monthly net P/S flow over 24 complete months. Lower percentiles are more selling; higher are more buying. P10–P90: -$13.0M to $0.

6 accumulating - 7 trimming - 0 unchanged

13 comparable institutions - Q2 2026

open-market Form 4 only - grants, exercises, tax withholding excluded. ~ derived from SEC-reported shares x price.

Insider net $ (monthly)open-market Form 4 only - grants, exercises, tax withholding excluded$1.0B$500.0M$0-$500.0M-$1.0B2024-10 -$30.0M2024-11 -$7.1M2024-12 -$528.2M2025-01 -$7.0M2025-02 -$5.8M2025-03 -$10.1M2025-04 -$5.6M2025-05 -$2.7M2025-06 -$824K2025-07 -$13.1M2025-08 -$11.6M2025-09 -$10.6M2025-10 -$12.8M2025-11 -$32K2025-12 -$6.1M2026-01 -$929K2026-02 $02026-03 $1.0M2026-04 $02026-05 $02026-06 $02026-07 $02026-08 $02026-09 -$173KInstitutional shares (majority-gated quarters)500.0M250.0M02025-Q4 281.4M sh2026-Q1 206.3M sh2026-Q2 195.2M shOct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Aug 26Q4 2025Q1 2026Q2 2026~ derived from SEC-reported shares x price. Hatched: excluded (implausible price) or unpriced.

Who is responsible

Insider Role Net activity Rows
Conway Craig — -~$1.2M 2
Kirk David Blair — ~$1.0M 1

Transactions

Date Insider Role Type Shares Price Value
September 18, 2026 Kirk David Blair — P 4176 239.3321 ~$1.0M
September 4, 2026 Conway Craig — 2 reported sale rows 4500 — ~$1.2M
March 19, 2026 ALBER LAURA — 2 reported purchase rows 2571 — ~$0.5M
March 18, 2026 Kirk David Blair — P 2570 194.6219 ~$0.5M
January 14, 2026 KROES NEELIE — S -3893 238.7043 ~$0.9M
December 17, 2025 Kirk David Blair — P 1936 258.6375 ~$0.5M
December 5, 2025 Morfit G Mason — P 96000 260.58 ~$25.0M
December 2, 2025 Harris Parker Co-Founder and CTO, Slack 5 reported sale rows 134662 — ~$31.6M
November 3, 2025 Benioff Marc Chair and CEO 5 reported sale rows 122 — ~$32K
October 31, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2250 — ~$0.6M
October 30, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2178 — ~$0.6M
October 29, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
October 28, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
October 27, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
October 24, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
October 23, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
October 22, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
October 21, 2025 Benioff Marc Chair and CEO 9 reported sale rows 2250 — ~$0.6M
October 20, 2025 Benioff Marc Chair and CEO 9 reported sale rows 2250 — ~$0.6M
October 17, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2250 — ~$0.6M
October 16, 2025 Benioff Marc Chair and CEO 11 reported sale rows 2250 — ~$0.6M
October 15, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.5M
October 14, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2250 — ~$0.5M
October 13, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2250 — ~$0.6M
October 10, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2250 — ~$0.5M
October 9, 2025 Benioff Marc Chair and CEO 8 reported sale rows 2250 — ~$0.5M
October 8, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.5M
October 7, 2025 Benioff Marc Chair and CEO 9 reported sale rows 2250 — ~$0.5M
October 6, 2025 Benioff Marc Chair and CEO 10 reported sale rows 2250 — ~$0.5M
October 3, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.5M
October 2, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.5M
October 1, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2250 — ~$0.5M
September 30, 2025 Benioff Marc Chair and CEO 8 reported sale rows 2250 — ~$0.5M
September 29, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
September 26, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.5M
September 25, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.5M
September 24, 2025 Benioff Marc Chair and CEO 4 reported sale rows 1980 — ~$0.5M
September 23, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
September 22, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
September 19, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
September 18, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
September 17, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.5M
September 16, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.5M
September 15, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.5M
September 12, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.5M
September 11, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
September 10, 2025 Benioff Marc Chair and CEO 10 reported sale rows 2250 — ~$0.6M
September 9, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
September 9, 2025 Kirk David Blair — P 3400 254.655 ~$0.9M
September 8, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
September 5, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
September 4, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2088 — ~$0.5M
September 3, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
September 2, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
August 29, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
August 28, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
August 27, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
August 26, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
August 25, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
August 22, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
August 21, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.5M
August 20, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
August 19, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
August 18, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.5M
August 15, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2250 — ~$0.5M
August 14, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.5M
August 13, 2025 Benioff Marc Chair and CEO 7 reported sale rows 2250 — ~$0.5M
August 12, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.5M
August 11, 2025 Benioff Marc Chair and CEO 9 reported sale rows 2250 — ~$0.5M
August 8, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.5M
August 7, 2025 Benioff Marc Chair and CEO 14 reported sale rows 2250 — ~$0.5M
August 6, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
August 5, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
August 4, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
August 1, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
July 31, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
July 30, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
July 29, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
July 28, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
July 25, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
July 24, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
July 23, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
July 22, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2209 — ~$0.6M
July 21, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
July 18, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
July 17, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
July 16, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
July 15, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
July 14, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
July 11, 2025 Benioff Marc Chair and CEO 5 reported sale rows 2250 — ~$0.6M
July 10, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
July 9, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
July 8, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
July 7, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
July 3, 2025 Benioff Marc Chair and CEO 4 reported sale rows 2250 — ~$0.6M
July 2, 2025 Benioff Marc Chair and CEO 6 reported sale rows 2250 — ~$0.6M
July 1, 2025 Benioff Marc Chair and CEO 3 reported sale rows 2250 — ~$0.6M
June 23, 2025 Reddy Sundeep G. EVP & Chief Accounting Officer 2 reported sale rows 261 — ~$68K
June 23, 2025 Niles Sabastian President and CLO S -569 262.3478 ~$0.1M
June 23, 2025 Harris Parker Co-Founder and CTO, Slack 2 reported sale rows 1142 — ~$0.3M
June 23, 2025 Tallapragada Srinivas Chief Eng/Cust Success Officer 2 reported sale rows 1269 — ~$0.3M
June 23, 2025 Milano Miguel President and CRO S -405 262.3478 ~$0.1M
May 27, 2025 Niles Sabastian President and CLO S -547 272.75 ~$0.1M
May 23, 2025 Niles Sabastian President and CLO 2 reported sale rows 933 — ~$0.3M
May 23, 2025 Milano Miguel President and CRO 2 reported sale rows 705 — ~$0.2M
May 14, 2025 Tallapragada Srinivas Chief Eng/Cust Success Officer S -6697 295 ~$2.0M
May 2, 2025 Reddy Sundeep G. EVP & Chief Accounting Officer S -500 275 ~$0.1M
April 23, 2025 Millham Brian Advisor to CEO S -979 253.6637 ~$0.2M
April 23, 2025 Harris Parker Co-Founder and CTO, Slack S -897 253.6637 ~$0.2M jointly filed
April 23, 2025 Tallapragada Srinivas Chief Eng/Cust Success Officer S -897 253.6637 ~$0.2M jointly filed
April 23, 2025 SCHMAIER R DAVID Chief Product & Impact Officer 2 reported sale rows 4586 — ~$1.2M
April 23, 2025 Reddy Sundeep G. EVP & Chief Accounting Officer 3 reported sale rows 1525 — ~$0.4M
April 16, 2025 Reddy Sundeep G. EVP & Chief Accounting Officer S -1256 253.3078 ~$0.3M
April 16, 2025 SCHMAIER R DAVID Chief Product & Impact Officer S -6959 253.3078 ~$1.8M
April 16, 2025 Harris Parker Co-Founder and CTO, Slack S -9742 253.3078 ~$2.5M jointly filed
April 16, 2025 Tallapragada Srinivas Chief Eng/Cust Success Officer S -9742 253.3078 ~$2.5M jointly filed
April 3, 2025 MUNOZ OSCAR — P 3882 257.2831 ~$1.0M
March 26, 2025 SCHMAIER R DAVID Pres. & Chief Product Officer S -1785 288.34 ~$0.5M
March 25, 2025 Niles Sabastian President and CLO S -1537 286.37 ~$0.4M
March 24, 2025 Niles Sabastian President and CLO S -2012 284.5797 ~$0.6M
March 24, 2025 Tallapragada Srinivas Pres/Chief Engineering Officer 3 reported sale rows 4001 — ~$1.1M
March 24, 2025 Reddy Sundeep G. EVP & Chief Accounting Officer 4 reported sale rows 1909 — ~$0.5M
March 24, 2025 Harris Parker Co-Founder and CTO, Slack 3 reported sale rows 3273 — ~$0.9M
March 24, 2025 SCHMAIER R DAVID Pres. & Chief Product Officer 3 reported sale rows 2957 — ~$0.8M
March 24, 2025 Millham Brian Advisor to CEO 3 reported sale rows 3937 — ~$1.1M
March 24, 2025 Milano Miguel President and CRO S -1559 284.5797 ~$0.4M
March 17, 2025 Weaver Amy E President and CFO S -6221 277.37 ~$1.7M
March 3, 2025 Weaver Amy E President and CFO S -6221 301 ~$1.9M
February 28, 2025 Washington Robin L — P 1695 294.605 ~$0.5M
February 25, 2025 Niles Sabastian President and CLO S -730 306.24 ~$0.2M
February 24, 2025 Milano Miguel President and CRO S -458 307.9655 ~$0.1M
February 24, 2025 Tallapragada Srinivas Pres/Chief Engineering Officer S -4447 312.73 ~$1.4M
February 24, 2025 Niles Sabastian President and CLO S -690 307.9655 ~$0.2M
February 18, 2025 Weaver Amy E President and CFO S -6221 328.18 ~$2.0M
February 3, 2025 Reddy Sundeep G. EVP & Chief Accounting Officer S -500 335.94 ~$0.2M
February 3, 2025 Weaver Amy E President and CFO S -6221 335.94 ~$2.1M
January 23, 2025 Tallapragada Srinivas Pres/Chief Engineering Officer S -673 332.2827 ~$0.2M
January 23, 2025 Reddy Sundeep G. EVP & Chief Accounting Officer 2 reported sale rows 436 — ~$0.1M
January 23, 2025 Harris Parker Co-Founder and CTO, Slack S -652 332.2827 ~$0.2M
January 23, 2025 Millham Brian President and COO S -708 332.2827 ~$0.2M
January 23, 2025 SCHMAIER R DAVID Pres. & Chief Product Officer S -647 332.2827 ~$0.2M
January 23, 2025 Weaver Amy E President and CFO S -897 332.2827 ~$0.3M
January 22, 2025 Tallapragada Srinivas Pres/Chief Engineering Officer S -4447 331.25 ~$1.5M
January 15, 2025 Weaver Amy E President and CFO S -6221 329.88 ~$2.1M
January 2, 2025 Weaver Amy E President and CFO S -6221 338.92 ~$2.1M
December 26, 2024 SCHMAIER R DAVID Pres. & Chief Product Officer S -1785 344 ~$0.6M
December 24, 2024 Millham Brian President and COO S -1662 343 ~$0.6M
December 24, 2024 Weaver Amy E President and CFO S -6221 343 ~$2.1M
December 23, 2024 Millham Brian President and COO 6 reported sale rows 16487 — ~$5.6M
December 23, 2024 Harris Parker Co-Founder and CTO, Slack 2 reported sale rows 942 — ~$0.3M
December 23, 2024 Tallapragada Srinivas Pres/Chief Engineering Officer 8 reported sale rows 174072 — ~$59.1M
December 23, 2024 Weaver Amy E President and CFO 2 reported sale rows 942 — ~$0.3M
December 23, 2024 SCHMAIER R DAVID Pres. & Chief Product Officer 2 reported sale rows 631 — ~$0.2M
December 23, 2024 Reddy Sundeep G. EVP & Chief Accounting Officer S -65 339.7756 ~$22K
December 20, 2024 Morfit G Mason — S -15353 340.55 ~$5.2M
December 19, 2024 Morfit G Mason — S -278147 340.72 ~$94.8M
December 18, 2024 Benioff Marc Chair and CEO 19 reported sale rows 317105 — ~$110.0M
December 18, 2024 Morfit G Mason — S -722300 346.11 ~$250.0M
November 26, 2024 Niles Sabastian President and CLO S -548 341.98 ~$0.2M
November 25, 2024 Niles Sabastian President and CLO S -931 342.8102 ~$0.3M
November 25, 2024 Milano Miguel President and CRO S -719 342.8102 ~$0.2M
November 22, 2024 Millham Brian President and COO S -14808 338.95 ~$5.0M
November 5, 2024 Harris Parker Co-Founder and CTO, Slack 4 reported sale rows 3970 — ~$1.2M
November 1, 2024 Reddy Sundeep G. EVP & Chief Accounting Officer S -500 290.23 ~$0.1M
October 29, 2024 Millham Brian President and COO S -60522 300 ~$18.2M
October 29, 2024 Harris Parker Co-Founder and CTO, Slack 5 reported sale rows 4200 — ~$1.3M
October 24, 2024 Millham Brian President and COO S -969 286.56 ~$0.3M
October 23, 2024 Tallapragada Srinivas Pres/Chief Engineering Officer S -897 285.2886 ~$0.3M jointly filed
October 23, 2024 SCHMAIER R DAVID Pres. & Chief Product Officer S -889 285.2886 ~$0.3M
October 23, 2024 Weaver Amy E President and CFO S -897 285.2886 ~$0.3M jointly filed
October 23, 2024 Reddy Sundeep G. EVP & Chief Accounting Officer 2 reported sale rows 413 — ~$0.1M
October 23, 2024 Millham Brian President and COO S -979 285.2886 ~$0.3M
October 23, 2024 Harris Parker Co-Founder and CTO, Slack S -897 285.2886 ~$0.3M jointly filed
October 22, 2024 Harris Parker Co-Founder and CTO, Slack 4 reported sale rows 4200 — ~$1.2M
October 22, 2024 Millham Brian President and COO S -6161 289.75 ~$1.8M
October 15, 2024 Harris Parker Co-Founder and CTO, Slack 5 reported sale rows 4200 — ~$1.2M
October 8, 2024 Harris Parker Co-Founder and CTO, Slack 8 reported sale rows 4200 — ~$1.2M
October 2, 2024 Millham Brian President and COO S -8427 280 ~$2.4M
October 2, 2024 SCHMAIER R DAVID Pres. & Chief Product Officer S -1785 280 ~$0.5M
October 1, 2024 Harris Parker Co-Founder and CTO, Slack 5 reported sale rows 4200 — ~$1.1M
September 26, 2024 WEBB MAYNARD G JR — S -9170 276.3225 ~$2.5M
September 24, 2024 Millham Brian President and COO S -1663 270 ~$0.4M
September 24, 2024 Harris Parker Co-Founder and CTO, Slack 6 reported sale rows 4200 — ~$1.1M
September 23, 2024 Weaver Amy E President and CFO 2 reported sale rows 942 — ~$0.2M
September 23, 2024 SCHMAIER R DAVID Pres. & Chief Product Officer 2 reported sale rows 631 — ~$0.2M
September 23, 2024 Millham Brian President and COO 5 reported sale rows 5735 — ~$1.5M
September 23, 2024 Reddy Sundeep G. EVP & Chief Accounting Officer S -65 264.7813 ~$17K
September 23, 2024 Harris Parker Co-Founder and CTO, Slack 2 reported sale rows 942 — ~$0.2M
September 23, 2024 Tallapragada Srinivas Pres/Chief Engineering Officer 2 reported sale rows 942 — ~$0.2M
September 17, 2024 Harris Parker Co-Founder and CTO, Slack 5 reported sale rows 4200 — ~$1.1M
September 11, 2024 Niles Sabastian President and CLO S -2484 244.81 ~$0.6M
September 11, 2024 Harris Parker Co-Founder and CTO, Slack S -2072 250 ~$0.5M
September 10, 2024 Harris Parker Co-Founder and CTO, Slack 4 reported sale rows 2800 — ~$0.7M