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AAPL Apple Inc.
Insider figures are trailing 90 days, open-market Form 4 only. Institutional figures are the latest reported quarter. These windows are not simultaneous.
-$92.9M net selling - trailing 90 days
0 buyers - 5 unique sellers
Historical context: most recent complete month (2026-09) is the 35th percentile of this ticker's monthly net P/S flow over 24 complete months. Lower percentiles are more selling; higher are more buying. P10–P90: -$54.1M to $0.
8 accumulating - 6 trimming - 2 unchanged
16 comparable institutions - Q2 2026
open-market Form 4 only - grants, exercises, tax withholding excluded. ~ derived from SEC-reported shares x price.
Who is responsible
| Insider | Role | Net activity | Rows |
|---|---|---|---|
| COOK TIMOTHY D | Executive Chair | -~$63.8M | 4 |
| O'BRIEN DEIRDRE | Senior Vice President | -~$15.5M | 2 |
| Ternus John | CEO | -~$8.5M | 4 |
| Newstead Jennifer | SVP, GC and Government Affairs | -~$3.3M | 5 |
| Newstead Jennifer | SVP, GC and Government Affairs | -~$1.8M | 4 |
Transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| October 6, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | S | -2399 | 332.01 | ~$0.8M |
| October 2, 2026 | Ternus John | CEO | 4 reported sale rows | 25412 | — | ~$8.5M |
| October 2, 2026 | Ternus John | CEO | S | -3564 | 331.38 | ~$1.2M |
| October 2, 2026 | Ternus John | CEO | S | -5348 | 332.26 | ~$1.8M |
| October 2, 2026 | Ternus John | CEO | S | -3754 | 334.05 | ~$1.3M |
| October 2, 2026 | Ternus John | CEO | S | -12746 | 333.34 | ~$4.2M |
| October 2, 2026 | O'BRIEN DEIRDRE | Senior Vice President | 2 reported sale rows | 46389 | — | ~$15.5M |
| October 2, 2026 | O'BRIEN DEIRDRE | Senior Vice President | S | -5625 | 333.91 | ~$1.9M |
| October 2, 2026 | O'BRIEN DEIRDRE | Senior Vice President | S | -40764 | 333.35 | ~$13.6M |
| October 2, 2026 | COOK TIMOTHY D | Executive Chair | 4 reported sale rows | 191753 | — | ~$63.8M |
| October 2, 2026 | COOK TIMOTHY D | Executive Chair | S | -40879 | 333.94 | ~$13.7M |
| October 2, 2026 | COOK TIMOTHY D | Executive Chair | S | -88239 | 333.26 | ~$29.4M |
| October 2, 2026 | COOK TIMOTHY D | Executive Chair | S | -39492 | 332.16 | ~$13.1M |
| October 2, 2026 | COOK TIMOTHY D | Executive Chair | S | -23143 | 331.44 | ~$7.7M |
| September 29, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | S | -2399 | 336.18 | ~$0.8M |
| September 22, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | S | -2399 | 340.06 | ~$0.8M |
| September 15, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | S | -1438 | 330.19 | ~$0.5M |
| September 8, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | S | -1438 | 317.23 | ~$0.5M |
| September 1, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | S | -1439 | 317.01 | ~$0.5M |
| August 25, 2026 | Newstead Jennifer | SVP, GC and Secretary | S | -1439 | 310.95 | ~$0.4M |
| August 18, 2026 | Newstead Jennifer | SVP, GC and Secretary | S | -1439 | 307.49 | ~$0.4M |
| August 11, 2026 | Newstead Jennifer | SVP, GC and Secretary | S | -1439 | 307.75 | ~$0.4M |
| June 16, 2026 | Borders Ben | Principal Accounting Officer | S | -116 | 295.14 | ~$34K |
| May 27, 2026 | LEVINSON ARTHUR D | — | S | -50000 | 311.02 | ~$15.6M |
| May 8, 2026 | Borders Ben | Principal Accounting Officer | S | -1274 | 290 | ~$0.4M |
| May 6, 2026 | LEVINSON ARTHUR D | — | 2 reported sale rows | 250000 | — | ~$71.2M |
| May 6, 2026 | LEVINSON ARTHUR D | — | S | -149527 | 284.57 | ~$42.6M |
| May 6, 2026 | LEVINSON ARTHUR D | — | S | -100473 | 285.04 | ~$28.6M |
| April 23, 2026 | Parekh Kevan | Senior Vice President, CFO | S | -1534 | 275 | ~$0.4M |
| April 2, 2026 | O'BRIEN DEIRDRE | Senior Vice President | 2 reported sale rows | 30002 | — | ~$7.7M |
| April 2, 2026 | O'BRIEN DEIRDRE | Senior Vice President | S | -20338 | 255.12 | ~$5.2M |
| April 2, 2026 | O'BRIEN DEIRDRE | Senior Vice President | S | -9664 | 255.82 | ~$2.5M |
| April 2, 2026 | COOK TIMOTHY D | Chief Executive Officer | 6 reported sale rows | 64949 | — | ~$16.5M |
| April 2, 2026 | COOK TIMOTHY D | Chief Executive Officer | S | -5087 | 251.25 | ~$1.3M |
| April 2, 2026 | COOK TIMOTHY D | Chief Executive Officer | S | -9147 | 252.11 | ~$2.3M |
| April 2, 2026 | COOK TIMOTHY D | Chief Executive Officer | S | -1878 | 253.13 | ~$0.5M |
| April 2, 2026 | COOK TIMOTHY D | Chief Executive Officer | S | -16083 | 254.37 | ~$4.1M |
| April 2, 2026 | COOK TIMOTHY D | Chief Executive Officer | S | -28188 | 255.17 | ~$7.2M |
| April 2, 2026 | COOK TIMOTHY D | Chief Executive Officer | S | -4566 | 256 | ~$1.2M |
| November 7, 2025 | KONDO CHRIS | Principal Accounting Officer | S | -3752 | 271.23 | ~$1.0M |
| October 16, 2025 | Parekh Kevan | Senior Vice President, CFO | 3 reported sale rows | 3699 | — | ~$0.9M |
| October 16, 2025 | Parekh Kevan | Senior Vice President, CFO | S | -500 | 245.89 | ~$0.1M |
| October 16, 2025 | Parekh Kevan | Senior Vice President, CFO | S | -1665 | 247.04 | ~$0.4M |
| October 16, 2025 | Parekh Kevan | Senior Vice President, CFO | S | -1534 | 247.82 | ~$0.4M |
| October 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | 4 reported sale rows | 47125 | — | ~$12.1M |
| October 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | S | -8100 | 255.96 | ~$2.1M |
| October 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | S | -13974 | 256.6 | ~$3.6M |
| October 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | S | -21551 | 257.54 | ~$5.6M |
| October 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | S | -3500 | 254.83 | ~$0.9M |
| October 2, 2025 | O'BRIEN DEIRDRE | Senior Vice President | 2 reported sale rows | 43013 | — | ~$11.1M |
| October 2, 2025 | O'BRIEN DEIRDRE | Senior Vice President | S | -41273 | 257.36 | ~$10.6M |
| October 2, 2025 | O'BRIEN DEIRDRE | Senior Vice President | S | -1740 | 258.08 | ~$0.4M |
| October 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | 4 reported sale rows | 129963 | — | ~$33.4M |
| October 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | S | -8395 | 254.83 | ~$2.1M |
| October 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | S | -39293 | 256.62 | ~$10.1M |
| October 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | S | -59751 | 257.57 | ~$15.4M |
| October 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | S | -22524 | 255.86 | ~$5.8M |
| August 28, 2025 | LEVINSON ARTHUR D | — | S | -90000 | 232.07 | ~$20.9M |
| August 8, 2025 | O'BRIEN DEIRDRE | Senior Vice President | S | -34821 | 223.2 | ~$7.8M |
| May 12, 2025 | KONDO CHRIS | Principal Accounting Officer | S | -4486 | 208.1933 | ~$0.9M |
| April 23, 2025 | Parekh Kevan | Senior Vice President, CFO | S | -4570 | 206 | ~$0.9M |
| April 2, 2025 | WILLIAMS JEFFREY E | COO | 3 reported sale rows | 35493 | — | ~$8.0M |
| April 2, 2025 | WILLIAMS JEFFREY E | COO | S | -2480 | 225.03 | ~$0.6M |
| April 2, 2025 | WILLIAMS JEFFREY E | COO | S | -15721 | 223.48 | ~$3.5M |
| April 2, 2025 | WILLIAMS JEFFREY E | COO | S | -17292 | 224.34 | ~$3.9M |
| April 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | 4 reported sale rows | 38822 | — | ~$8.7M |
| April 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | S | -1600 | 221.68 | ~$0.4M |
| April 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | S | -9231 | 222.87 | ~$2.1M |
| April 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | S | -22343 | 223.9 | ~$5.0M |
| April 2, 2025 | Adams Katherine L. | SVP, GC and Secretary | S | -5648 | 224.62 | ~$1.3M |
| April 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | 4 reported sale rows | 108136 | — | ~$24.2M |
| April 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | S | -6695 | 221.77 | ~$1.5M |
| April 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | S | -28774 | 222.99 | ~$6.4M |
| April 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | S | -62077 | 223.97 | ~$13.9M |
| April 2, 2025 | COOK TIMOTHY D | Chief Executive Officer | S | -10590 | 224.76 | ~$2.4M |
| February 3, 2025 | LEVINSON ARTHUR D | — | S | -1516 | 226.3501 | ~$0.3M |
| December 16, 2024 | WILLIAMS JEFFREY E | COO | 4 reported sale rows | 100000 | — | ~$25.0M |
| December 16, 2024 | WILLIAMS JEFFREY E | COO | S | -13925 | 248.61 | ~$3.5M |
| December 16, 2024 | WILLIAMS JEFFREY E | COO | S | -42939 | 250.58 | ~$10.8M |
| December 16, 2024 | WILLIAMS JEFFREY E | COO | S | -34752 | 249.5 | ~$8.7M |
| December 16, 2024 | WILLIAMS JEFFREY E | COO | S | -8384 | 251.1 | ~$2.1M |
| November 19, 2024 | LEVINSON ARTHUR D | — | S | -50000 | 229.28 | ~$11.5M |
| November 18, 2024 | LEVINSON ARTHUR D | — | S | -75000 | 228.66 | ~$17.1M |
| November 18, 2024 | KONDO CHRIS | Principal Accounting Officer | S | -4130 | 228.87 | ~$0.9M |
| November 15, 2024 | LEVINSON ARTHUR D | — | S | -75000 | 224.68 | ~$16.9M |
| October 4, 2024 | Maestri Luca | Senior Vice President, CFO | S | -59305 | 226.52 | ~$13.4M |
| October 2, 2024 | COOK TIMOTHY D | Chief Executive Officer | 4 reported sale rows | 223986 | — | ~$50.3M |
| October 2, 2024 | COOK TIMOTHY D | Chief Executive Officer | S | -7193 | 226.57 | ~$1.6M |
| October 2, 2024 | COOK TIMOTHY D | Chief Executive Officer | S | -45140 | 225.86 | ~$10.2M |
| October 2, 2024 | COOK TIMOTHY D | Chief Executive Officer | S | -61912 | 224.46 | ~$13.9M |
| October 2, 2024 | COOK TIMOTHY D | Chief Executive Officer | S | -109741 | 223.75 | ~$24.6M |
| October 2, 2024 | Adams Katherine L. | SVP, GC and Secretary | 5 reported sale rows | 61019 | — | ~$13.8M |
| October 2, 2024 | Adams Katherine L. | SVP, GC and Secretary | S | -2995 | 227.24 | ~$0.7M |
| October 2, 2024 | Adams Katherine L. | SVP, GC and Secretary | S | -38170 | 226.82 | ~$8.7M |
| October 2, 2024 | Adams Katherine L. | SVP, GC and Secretary | S | -7550 | 225.87 | ~$1.7M |
| October 2, 2024 | Adams Katherine L. | SVP, GC and Secretary | S | -6454 | 224.59 | ~$1.4M |
| October 2, 2024 | Adams Katherine L. | SVP, GC and Secretary | S | -5850 | 223.79 | ~$1.3M |
| October 2, 2024 | WILLIAMS JEFFREY E | COO | 2 reported sale rows | 59730 | — | ~$13.6M |
| October 2, 2024 | WILLIAMS JEFFREY E | COO | S | -51674 | 226.8 | ~$11.7M |
| October 2, 2024 | WILLIAMS JEFFREY E | COO | S | -8056 | 227.22 | ~$1.8M |
| October 2, 2024 | O'BRIEN DEIRDRE | Senior Vice President | 2 reported sale rows | 61019 | — | ~$13.8M |
| October 2, 2024 | O'BRIEN DEIRDRE | Senior Vice President | S | -38691 | 226.72 | ~$8.8M |
| October 2, 2024 | O'BRIEN DEIRDRE | Senior Vice President | S | -22328 | 227.13 | ~$5.1M |